Thursday, May 29, 2008

Maker of Super Models Celebrates

OPENING OF SCOUTING OFFICE WITH CASTING CALL TO SELECT “UTAH’S NEXT TOP MODEL,” CELEBRITIES, HELICOPTER BASE-JUMPER, USASA CHAMPION, AND MASSIVE STREET PARTY FEATURING DJ MISS LISA AND DIGGABEATZ

FRIDAY MAY 30 & SATURDAY MAY 31, 2008

South Salt Lake, UT. May 23, 2008.

Following the meteoric success of now super model and Utah native Ali Stephens, management agencies Elite, Pulse and X-Sport are opening an office at the $500 MM Market Station development in SoSaLa… South Salt Lake, Utah. According to Neal Hamil, Elite’s Director of North America, “I chose Salt Lake City for Elite’s first scouting office because there is something magical about the region …. something undeniable about the region as producing phenomenal beauties.” Elite is partnering with Pulse Management which discovered Stephens in the Salt Lake area.

To celebrate the opening, a casting call for “Utah’s Next Top Model” will be held at 5:00 PM at 2150 South Main Friday May 30th and a street party, kicked off at 7:00 PM by a base-jumper landing from a helicopter at the same address, Saturday May 31st. All events are open to the public. Tickets for the Saturday events are $6.00 at 24tix.com or $12 at the door. There is no charge for Friday evening’s casting call.

Saturday evening highlights will feature the naming of “Utah’s Next Top Model,” a Half-pipe demo with the X-Sport Team including Randy Marino and a block party with headlining Dj Miss Lisa and touring breakbeat talent DiggaBeatz. Pre-event and event interviews are available by request only with High School Musical Director Jeff Johnson, Ali Stephens, Randy Marino, Neal Hamil, Pulse Management founder and leading modeling scout and agent Stacey Eastman, renowned ski and snowboard photographer Scott Markewitz, and Steve Aste, developer of the $500MM Market Station project.

For more information and/or to arrange interviews, please contact Mary Kay Lazarus at 801.209.3029 or by email: mkl@mklpr.com.

Time Line of Events for Friday May 30th and Saturday May 31st

MAY 30 & 31 WEEKEND HAPPENING TO CELEBRATE OPENING OF ELITE MODEL MANAGEMENT OFFICE IN SoSaLa…SOUTH SALT LAKE AT $500 MILLION “MARKET STATION”


FRIDAY MAY 30, 2008

What: Casting call for “Utah’s Next Top Model”

Where: 2150 South Main Street, Salt Lake City,

When: Friday, May 30th

Time: 5:00 pm

Who: Judging by Elite Model Management & Pulse Management

SATURDAY MAY 31, 2008

What: Massive street party to celebrate the opening of Elite, Pulse Management, and X-Sports at Market Station

When: Saturday, May 31st

Time: 7:oo p.m. – 1:00 a.m.

Where: 2100 South Main Street, Salt Lake City

Tickets: $12 at the door; $6 at 24tix.com

Who: Public invited
Celebrities will include Salt Lake native & rising super model Ali Stephens; High School Musical Casting Director Jeff Johnson; Multi SPORT X-games veteran & USASA National Champion Randy Marino, and renowned ski and snowboard photographer Scott Markewitz.

7:00 p.m. – Base-jumper jumps out of helicopter for groundbreaking ceremony

7:30 p.m. –Brief remarks from SoSaLa…South Salt Lake Mayor Bob Gray and Market Station Developer Steve Aste with huge LCD screen playing video of the Market Station project

7:45 p.m. – Elite Model Management video on the giant LCD screen in background: remarks from Elite North America Director Neal Hamil and Pulse Management founder Stacey Eastman, who will oversee operations at the SoSaLa offices of Elite, Pulse Management and X-Sports Management

8:30 p.m. – Remarks from Ali Stephens

8:45 p.m. – “Utah’s Next Top Model” search begins
Judges: Neal Hamil, Stacey Eastman, Philippe Poezach (Elite LA Director), and Roman Young (Elite New York New Faces Director)

9:30 p.m. – Randy Marino demo on half-pipe

10:00 p.m. – Neal Hamil announces winner of “Utah’s Next Top Model”

10:00 p.m. – 1:00 a.m. – Street Party to celebrate; Break Dancers kick-off party; Dj Miss Lisa and DiggaBeatz spinning music


For more information or for interviews, please contact Mary Kay Lazarus: 801.209.3029 or email – mkl@mklpr.com

Off the Agenda: South Salt Lake gets moniker makeover

Elite Takes on Salt Lake City
Move over, SoHo and SoCal. Utah now has its own chichi abbreviation.
Elite Model Management - the haute talent agency featured on the TV hit "America's Next Top Model" - has rechristened South Salt Lake as "SoSaLa" before it moves into the industrial 'burg this week.
A handbill announcing Saturday's grand opening invites guests to the new Market Station in "SoSaLa." It also touts the list of maybe-more-elite cities where the agency already has offices: New York, Chicago, Miami, Los Angeles and Toronto.
"And now," proclaims the flier, "South Salt Lake City."
Those familiar with South Salt Lake - Elite's new office is moving into a developing area at 2150 S. Main St. - might be confused by the handbill's backdrop. It shows a downtown Salt Lake City skyline, complete with the LDS temple.
But picking a site in Utah's capital wouldn't have spawned such a great nickname for Elite's newest office. "SaLa" doesn't have quite the same ring as "SoSaLa."
* * *
Eat, drink and be wary: So, if the Legislature whacks those pesky private-club memberships (as the governor has urged), all the perceptions (and misperceptions) about Utah's loony liquor laws will evaporate - right?
Tourists will flock here. Conventioneers will converge. Big businesses will bust down the doors. Everything will be wine and roses.
It's not that simple, says Salt Lake City's newly anointed economic-development czar.
"It's always a bit of an issue when you're trying to roll out the welcome mat," explains Bob Farrington, the former Downtown Alliance boss and newest member of Mayor Ralph Becker's team. "Any misperceptions people may have about the city become an obstacle for visiting or investing. But I don't want to make [elimination of the private-club rule] seem like Shangri-La."
Got it. Paradise still may be lost. But the change would make it easier for a drink to be found.
* * *
Where there's smoke, there's lawbreaking: When Jen Tischler was making her case for banning smoking in Utah County parks, she used bags of cigarette butts collected by volunteers to illustrate the problem.
But it seems that Tischler and the teens she oversees in the Outrage anti-tobacco group didn't have to go too far from the Health and Justice Building to make her point. Tischler presented the Utah County Board of Health with a one-gallon bag of butts the teens picked up right outside the Health Department's headquarters.
Many of the cigarettes, TischÂler said, were picked up within 25 feet of the building's doors, evidence that smokers were flouting the Utah Indoor Clean Air Act, which bans smoking within 25 feet of the entrances to public buildings.
The board agreed to work on an outdoor-smoking ban. Maybe it will consider enforcing the existing law around its own building as well.
* * *
Tag - it's no game: Provo's Municipal Council is considering ways to crack down on graffiti - and signs may play a part.
A proposed ordinance originally would have required sellers of paint, broad-tipped markers and other tagging tools to keep such wares locked up in the same way tobacco is in stores.
To avoid the added expense to shopkeepers, though, the ordinance was amended to merely require signs warning people that spreading graffiti is a crime.
Councilwoman Midge Johnson thinks that may be enough.
"You go into department stores and there are signs that say shoplifting is a crime," Johnson said. "It deters people."
"Has it helped you?" Councilman Steve Turley asked.
"I haven't stolen anything in a long time," Johnson quipped.